To bring 7mate in line with Seven's other channels, it needed a tune up.

We kept the the essentials: "Go-Faster" stripes, double chevrons, blokey textures, matey-dog and his sense of humour.

The challenge with mate, is to make some average and old titles feel as fresh as the flagship programs and blockbuster movies.

So we created the stripe panels - a grid - that would be flexible enough to cater for all content. Spectacular footage could take pride of place, as could great talent shots, and failing that, textures and poster art could fill in the gaps.

A standard type-face for old films, as well as a consistent tune-in time position, cut down the design time, and catered for the frequent programming changes that occur on this experimental channel.

I was concept and lead designer for the refresh, and the ongoing design for 7mate.